11/8/2022 0 Comments Heretic parfum![]() This spring, he launched two additions to his own Dirty confections ($65 to $185): Dirty Mango (which deepens the fruit’s natural muskiness with sandalwood) and Dirty Grass (a crisp, green fragrance spiked with full-spectrum CBD oil). He’s gone on to create all of Goop’s signature fragrances, plus scents for its expanding line of skin care products, as well as a perfume for Dita Von Teese (called “Scandalwood”). “For so long, you’d get into an elevator and get socked in the eye with fragrance, and that’s not what I wanted to do.” “I love the sheerness of them,” says Little, who’s based in LA. That means that they don’t last quite as long as traditional brews (anywhere from three to 12 hours, depending on the base chord), and they adjust to skin chemistry. Little’s creations are free of synthetic scents, phthalates and conventional alcohols, relying instead on oils, extracts and non-denatured sugarcane alcohol. “Right out of the gate, she was like, ‘There’s this idea of being inside an ancient church where incense has been burning for years, but maybe you’re with your lover having amazing sex.’ For a perfumer, this is gold.” “Gwyneth has a clear understanding of what is quality, and what is not,” says Little. Gwyneth Paltrow soon came knocking, tipped off by Goop’s beauty editor. “So I was thumbing my nose at it - here’s a fragrance that’s 100% clean, and I’m calling it dirty.” “It was right at the peak of when everyone started talking about dirty chemical ingredients,” he explains. In 2017, he introduced a line of scents dubbed “Dirty.” Douglas Little/InstagramĪfter that initial stumble, Little regrouped, discontinuing the flops and saving the scents that sold. I made it my mission to do contemporary fragrances that didn’t make you smell like you just got out of a spa.” Douglas Little with Goop founder Gwyneth Paltrow. When people hear “natural fragrance,” says Little, “they automatically assume that they’ll smell like their stargazing aunt from Woodstock. But mostly, they were confused by natural perfumes. Customers were confused by the “mysterious” names he chose and the “complex” scents he crafted. “I really trusted that I had great taste and everyone would love what I did, and it just didn’t work,” Little tells Alexa. ![]() In 2015, he founded Heretic Parfums, launching a collection of all-natural, unisex eaux de parfum. So he decided to go back to nature, as it were. & Co., the creative director-turned-perfumer had grown tired of the fragrance industry’s copycat scents and synthetic ingredients. After founding (and selling) his high-end scented candle brand, D.L. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |